Shopping mall crowd during Black Friday sales

Crowd at a shopping mall during Black Friday sales, with consumers vying for discounts in packed stores.

About this subject

Black Friday, originating in the United States in the 1950s, has become a global consumer phenomenon. In Brazil, the date has been celebrated since 2010, driven by e-commerce, but still draws large crowds to physical shopping malls. The event takes place on the last Friday of November, after the American Thanksgiving, and marks the official start of Christmas shopping. In 2023, Brazilian retail revenue on Black Friday surpassed R$5 billion, according to the National Confederation of Commerce. Shopping malls, such as those in the Iguatemi chain and Shopping Eldorado in São Paulo, see visitor flow increases of up to 300% during the period. The scene of crowded hallways and huge lines reflects the hunt for flash deals, especially on electronics, clothing, and appliances. Experts warn of the need for financial planning to avoid debt, as many consumers are lured by discounts that are not always genuine. The practice of "half of double" is common: stores raise prices before the date to simulate larger discounts. Despite this, Black Friday has established itself as a thermometer for Brazilian retail, with physical stores still playing a crucial role, even with the advance of e-commerce.

Frequently Asked Questions

What is the origin of Black Friday?

Black Friday originated in the United States in the 1950s, initially linked to traffic jams and store chaos after Thanksgiving. Over time, retailers adopted it as the official start of Christmas shopping, offering major discounts.

Is Black Friday in Brazil reliable?

Yes, but it's important to research prices beforehand. Many stores practice 'half of double,' raising prices before the date. Procon and price comparison websites help verify real deals.

Why do shopping malls get so crowded on Black Friday?

Besides discounts, many consumers prefer to see products in person before buying. Flash deals and the in-store shopping experience attract crowds, especially for electronics and fashion.