Shopping mall crowd during Black Friday sales

Black Friday in Brazil: crowds pack shopping malls seeking discounts, a phenomenon that moves billions in sales.

About this subject

Black Friday, originating in the United States in the 1950s as the day after Thanksgiving, was adopted in Brazil around 2010 and has become the largest retail sales event in the country. In shopping malls nationwide, especially in major urban centers like São Paulo, Rio de Janeiro, and Belo Horizonte, stores offer flash sales, progressive discounts, and exclusive promotions that attract thousands of consumers. The movement is so intense that many malls hire extra security and set up special lines to manage the flow of people.

The phenomenon is not limited to physical stores: Brazilian e-commerce also sees peak traffic, with retail websites frequently crashing due to high demand. Data from the National Confederation of Commerce (CNC) indicates that in 2023, retail revenue on Black Friday exceeded R$ 5 billion, with highlights in electronics, fashion, and home appliances. However, the date is also marked by criticism: Procon (consumer protection agency) receives thousands of complaints about the so-called "Black Fraud," when stores raise prices before the promotion to simulate larger discounts.

Culturally, the Brazilian Black Friday differs from the American one as it is not tied to a national holiday and takes place in November, close to Christmas, making it a warm-up for year-end shopping. Many consumers plan their purchases in advance, researching prices on comparison sites and cashback apps. The image of a crowded mall during Black Friday captures this moment of consumer euphoria, where the hunt for deals turns corridors into rivers of people.

Frequently Asked Questions

What is the origin of Black Friday?

Black Friday originated in the United States in the 1950s, referring to the day after Thanksgiving when stores offered big discounts to kick off the Christmas shopping season. In Brazil, the event gained popularity around 2010.

How to avoid falling for 'Black Fraud' in Brazil?

To avoid fake discounts, research prices on comparison sites, be wary of deals that seem too good, and check the product's price history on platforms like Zoom or Buscapé. Procon recommends saving screenshots of offers.

What are the most purchased products during Brazilian Black Friday?

Electronics such as smartphones, TVs, and laptops lead sales, followed by fashion, footwear, home appliances, and beauty items. In recent years, home and decor products have also gained prominence.