Shopping mall crowd during Black Friday sales

Black Friday in Brazil: crowds flock to shopping malls for discounts on electronics, clothing, and more, creating long lines and packed corridors.

About this subject

Black Friday, imported from the United States, has become one of the most anticipated consumer events in Brazil since the mid-2010s. Always held on the last Friday of November, the date offers aggressive discounts in physical and online stores, especially in shopping malls in major cities like São Paulo, Rio de Janeiro, and Belo Horizonte. Crowds are common, with consumers vying for high-value items such as smartphones, TVs, and home appliances. According to the National Confederation of Commerce (CNC), retail revenue on Black Friday 2023 exceeded R$ 7 billion, a 5% increase from the previous year. Despite its promotional appeal, the event is also criticized for price manipulation practices, where stores raise prices before applying discounts, a practice monitored by consumer protection agencies like Procon. Mall security is reinforced with private guards and cameras, and many establishments implement access controls to prevent overcrowding. The popularity of Black Friday in Brazil contrasts with other commercial dates, such as Cyber Monday, which focuses on online sales.

Frequently Asked Questions

When does Black Friday happen in Brazil?

Black Friday occurs on the last Friday of November, following the American calendar. In 2024, it will be on November 29.

Which products have the biggest discounts on Black Friday?

Electronics like smartphones, TVs, and laptops, as well as home appliances and clothing, typically have the biggest discounts. However, it's important to research prices beforehand to avoid price manipulation.

Is it safe to shop in malls during Black Friday?

Yes, most malls enhance security with guards and monitoring. It is recommended to avoid peak hours and keep an eye on personal belongings.