Shopping mall crowd during Black Friday sales

Crowd at a shopping mall during Black Friday sales, captured in wide angle in the late afternoon.

About this subject

Black Friday, originating in the United States in the 1950s as the day after Thanksgiving, has become a global consumer phenomenon. In Brazil, the date gained popularity after 2010, driven by e-commerce and large retail chains. Shopping malls, like the one captured in this image, prepare in advance: reinforced stock, thematic decorations, and extended hours. The heavy movement in the late afternoon reflects the Brazilian consumer profile, who seeks to balance work and shopping.

Data from the National Confederation of Commerce (CNC) indicates that in 2023, Black Friday generated about R$ 5.2 billion in sales across physical and online retail. The concentration of people in common areas of malls creates logistical challenges, such as queues at ATMs and crowded parking lots. Strategies like distributing parking vouchers and increasing payment points are common to mitigate disruptions.

Culturally, Black Friday in Brazil differs from the North American one: while there is a strong tradition of early morning shopping there, here the peak occurs between noon and early evening. The presence of entire families is notable, with children and seniors participating in the event. Security is also reinforced, with private agents and cameras monitoring corridors and stores.

Curiosity: the term "Black Friday" has controversial origins. One version attributes the name to the use of black ink in accounting books to record profit (as opposed to red for loss). Another, darker, dates back to 1869, when two speculators tried to buy all the gold in New York, causing financial panic.

Frequently Asked Questions

What is the origin of Black Friday?

Black Friday originated in the United States in the 1950s, referring to the day after Thanksgiving when stores offered big discounts to mark the start of the Christmas shopping season.

How is Black Friday celebrated in Brazil?

In Brazil, Black Friday takes place on the last Friday of November, with discounts in physical and online stores. It is common for consumers to gather in malls, with extended hours and flash promotions.

What are the main logistical challenges during Black Friday in malls?

Challenges include managing queues, crowded parking, security, and pedestrian flow. Malls often increase security teams and implement parking voucher systems.