Pitch presentation founder in front of slide deck and investors

Founder pitches to investors during a funding round, a typical scene in the Brazilian startup ecosystem.

About this subject

A funding round is a critical moment for early-stage startups. The entrepreneur, usually the CEO or co-founder, presents their pitch deck to potential investors, which may include angel investors, venture capital firms, or corporate venture arms. In Brazil, the startup ecosystem has grown exponentially over the past decade, with hubs like São Paulo, Campinas, and Recife concentrating most investments. In 2021, the country recorded a record US$5.8 billion in venture capital investments, according to Distrito. A pitch deck typically contains 10 to 15 slides covering problem, solution, market, business model, metrics, and team. The presentation occurs in in-person or virtual meetings, with a limited time frame, usually 15 to 30 minutes. Investors evaluate not only the business but also the founder's execution ability. In Brazil, programs like Startup Farm and accelerators such as ACE and Darwin Startups prepare entrepreneurs for this moment. The scene captures the instant when the founder is in the spotlight, explaining their slide deck to an attentive audience of investors, in a corporate environment with late afternoon natural light, conveying professionalism and urgency.

Frequently Asked Questions

What is a pitch deck?

A pitch deck is a concise slide presentation used by startups to present their business to investors. It typically contains 10 to 15 slides covering problem, solution, market, business model, metrics, and team.

How long does a pitch to investors last?

The time varies, but it is usually 15 to 30 minutes, followed by Q&A. In events like demoday, it can be as short as 5 to 10 minutes.

What do investors evaluate in a pitch?

Investors evaluate market potential, traction, product differentiation, team capability, and clarity of the business model. They also observe the founder's confidence and passion.