Shopping mall crowd during Black Friday sales

Crowd at a shopping mall during Black Friday sales, with shoppers competing for discounts in packed stores and busy hallways.

About this subject

Black Friday, originating in the United States in the 1950s, has become a global consumer phenomenon. In Brazil, the date features aggressive promotions in physical stores and online, with shopping malls experiencing peak foot traffic. In 2023, Brazilian retail revenue on Black Friday exceeded R$ 5 billion, according to the National Confederation of Commerce. Malls, especially in metropolitan areas like São Paulo and Rio de Janeiro, concentrate large crowds, with shoppers seeking electronics, clothing, and appliances. The intense movement creates logistical challenges, such as long queues and stockouts within hours. The practice of “black fraud,” with price increases before promotions, is monitored by Procon. Despite criticism of overconsumption, Black Friday boosts commerce and the economy, generating temporary jobs and discounts that attract millions of Brazilians.

Frequently Asked Questions

What is the origin of Black Friday?

Black Friday originated in the United States in the 1950s, after Thanksgiving. The term refers to the moment when stores go from red (loss) to black (profit) with sales.

How to avoid scams on Black Friday in Brazil?

To avoid fraud, research prices before the date, be wary of very high discounts, and only buy from trusted websites. Procon recommends monitoring price history and keeping receipts.

What are the most sought-after products on Black Friday?

Electronics like smartphones, TVs, and notebooks top the list, followed by appliances, clothing, and footwear. In Brazil, tech items usually have more aggressive discounts.