Shopping mall crowd during Black Friday sales

Crowd at a shopping mall during Black Friday sales, with consumers vying for deals in packed stores.

About this subject

Black Friday, held on the last Friday of November, is the biggest discount event in Brazilian and global retail. Originating in the United States, the date was incorporated into Brazil's commercial calendar around 2010 and since then moves billions of reais in sales. At shopping malls, demand for electronics, clothing, and appliances creates huge lines and crowded hallways, especially in metropolitan areas like São Paulo, Rio de Janeiro, and Belo Horizonte.

The phenomenon attracts both bargain hunters and impulse buyers. Surveys indicate that in 2022, the average ticket in physical stores during Black Friday was about 30% higher than on normal days, driven by flash sales and progressive discounts. Malls prepare with increased security, extra parking, and extended hours to meet demand.

Despite the appeal of promotions, financial experts warn about the risk of debt. Many consumers end up buying unnecessary items, seduced by discounts that are not always real. Procon-SP, for example, annually inspects practices such as “price masking,” where the original price is inflated before the date to simulate a larger reduction.

Culturally, Black Friday in Brazil differs from the American one: purchases are more concentrated on electronics and fashion, while in the US they also include toys and home goods. Additionally, e-commerce is gaining more space, with many consumers preferring to avoid crowds and shop online, generating a record of digital sales each year.

Frequently Asked Questions

What is the origin of Black Friday in Brazil?

Black Friday was imported from the United States and began to be promoted in Brazil around 2010, initially by online stores. It quickly became popular and is now adopted by all retail, including physical malls.

Are Black Friday discounts real?

Not always. Consumer protection agencies, such as Procon, monitor price masking practices, where the original price is increased before the date to simulate a larger discount. It is advisable to research prices before the event.

Is it worth going to the mall on Black Friday?

It depends. If you are looking for deals on electronics and fashion, you may find good discounts, but be prepared for crowds, lines, and stress. Many prefer to shop online to avoid crowds.