Shopping mall crowd during Black Friday sales

Crowd in a shopping mall during Black Friday sales, focusing on consumption and the typical commercial hustle of the date.

About this subject

Black Friday, originating in the United States in the 1950s, has become a global consumption phenomenon, especially in Brazil since the 2010s. The event takes place on the last Friday of November, after Thanksgiving, marking the start of the Christmas shopping season. In Brazil, the date was popularized by e-commerce but quickly spread to physical stores, including shopping malls, which record peak traffic.

Brazilian shopping malls, such as those managed by major groups (BRMalls, Multiplan, Iguatemi), prepare in advance for Black Friday, offering aggressive discounts on electronics, clothing, footwear, and appliances. The crowd of consumers is intense, with lines at checkouts and packed stores, creating an atmosphere of urgency and competition for deals. Data from the National Confederation of Commerce (CNC) indicates that Black Friday sales in Brazil move billions of reais annually, with highlights including TVs, smartphones, and notebooks.

Despite its commercial appeal, Black Friday is also criticized for practices like "price masking" (price increases before promotions) and excessive consumption. However, for many consumers, the date represents an opportunity to purchase desired items at significant discounts. The experience in malls, with thematic decorations and promotional actions, attracts families and young people, turning shopping into a social event. Security and logistics are challenges, with increased cleaning and surveillance teams to handle the intense flow.

Frequently Asked Questions

What is the origin of Black Friday?

Black Friday originated in the United States in the 1950s, associated with post-Thanksgiving shopping. The term was popularized by Philadelphia police to describe heavy traffic and crowds.

Is Black Friday in Brazil reliable?

Yes, but it is important to research prices before the date to avoid price masking. Websites like Reclame Aqui and Proteste help verify store reputations.

What are the most sold products on Black Friday?

Electronics like TVs, smartphones, and notebooks lead sales, followed by clothing, footwear, and appliances.