Delivery driver handing package to customer at door

The moment of package delivery is one of the critical points of the consumer experience in Brazilian e-commerce.

About this subject

E-commerce in Brazil moved over R$ 268 billion in 2024, with continuous growth projected. In this scenario, doorstep delivery has become the main physical touchpoint between the online store and the consumer. The delivery driver, who travels through neighborhoods and cities with their backpack or vehicle, represents the materialization of the purchase promise. In Brazil, the average delivery time dropped from 12 days in 2018 to 5 days in 2024, thanks to the capillarity of distribution centers and the use of routing technology. Home delivery, especially in urban areas, faces challenges such as the absence of the recipient, which generates return and reshipment costs estimated at 3% of the sector's revenue. To mitigate this, many companies adopt scheduled delivery windows and real-time notifications. The delivery driver, often a self-employed worker or linked to logistics platforms, has become an essential link in the consumption chain, and is also one of the fastest-growing professions in the country, with over 1.5 million people working in urban delivery.

Frequently Asked Questions

What is the average delivery time in Brazil currently?

The average delivery time dropped from 12 days in 2018 to 5 days in 2024, varying by region and shipping method.

How many people work in urban delivery in Brazil?

Over 1.5 million people work in urban delivery, including app-based couriers, motorbike riders, and van drivers.

How do companies handle customer absence at delivery time?

They adopt scheduled delivery windows, real-time notifications, and sometimes leave packages with neighbors or at pickup points.