Net Revenue Retention
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
NRR
About this calculator
Net Revenue Retention (NRR) is an important indicator for companies looking to understand the financial health of their customer relationships. It calculates how the total revenue from existing customers changes over time.
This formula takes into account revenue growth (MRR_i + exp), revenue loss due to customer churn (churn) and the effect of new customer acquisition (contr).
NRR is useful for identifying areas of improvement in customer management and developing strategies to increase customer loyalty and revenue.
When NRR is above 100%, the company is expanding its revenue and acquiring new customers, while revenue loss is less than customer loss.
Frequently asked questions
What is NRR and what are its benefits?
NRR is an important tool to understand the financial health of customer relationships. It helps identify areas of improvement and develop strategies to increase customer loyalty and revenue.
How to calculate NRR?
The formula to calculate NRR is ((MRR_i + exp − churn − contr)/MRR_i)·100.
When to use NRR?
NRR is useful for companies seeking to understand the financial health of their customer relationships.
What does a NRR above 100% mean?
A NRR above 100% indicates that the company is expanding its revenue and acquiring new customers, while revenue loss is less than customer loss.