Share of Wallet
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
SoW
About this calculator
The Share of Wallet (SoW) Calculator is a useful tool for businesses that want to understand market share and customer loyalty. It calculates the percentage of a customer's total spend that is spent with us compared to the total spend in the category.
SoW is an important metric for businesses that want to increase their market presence and retain satisfied customers. With this calculator, you can analyze your performance relative to the competition and identify areas for improvement.
The Share of Wallet Calculator is easy to use and provides accurate results. Simply enter the total spend of the customer with us and the total spend in the category to get the market share percentage.
Remember to use the Share of Wallet Calculator in cases where you want to evaluate the effectiveness of your marketing and sales strategies. This may include market analysis, campaign planning, and result evaluation.
Frequently asked questions
What is Share of Wallet?
Share of Wallet is a metric that calculates the percentage of a customer's total spend that is spent with us compared to the total spend in the category.
When should I use the Share of Wallet Calculator?
Use the Share of Wallet Calculator in cases where you want to evaluate the effectiveness of your marketing and sales strategies.
How does the Share of Wallet Calculator work?
Simply enter the total spend of the customer with us and the total spend in the category to get the market share percentage.
What is the benefit of using the Share of Wallet Calculator?
The Share of Wallet Calculator helps to understand market share and customer loyalty, allowing you to identify areas for improvement and adjust your strategies.
Can I use the Share of Wallet Calculator for any category?
Yes, you can use the Share of Wallet Calculator for any category, as long as you have the necessary values for the calculation.