Funil de Vendas
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
funil
About this calculator
The Sales Funnel Calculator is a useful tool to measure the efficiency of your sales strategy. It calculates the conversion rate, which is the number of customers obtained in relation to the number of leads generated. This helps to identify where there is an opportunity loss and to optimize the approach.
The sales funnel is composed of several stages, from lead generation to conversion into customers. With this calculator, you can calculate the conversion rate in each stage and identify the bottlenecks that need to be overcome.
This calculator is especially useful for companies that seek to increase their sales and improve their market share. By better understanding the behavior of their leads and customers, you can adjust your strategy to achieve better results.
Remember that the conversion rate is an important indicator, but not the only one. It's essential to consider other factors, such as the cost of obtaining each customer and customer satisfaction, to get a complete view of your company's health.
Frequently asked questions
What is the conversion rate?
The conversion rate is the number of customers obtained in relation to the number of leads generated. It is an important indicator to measure the efficiency of your sales strategy.
Why is it important to calculate the conversion rate?
Calculating the conversion rate helps to identify where there is an opportunity loss and to optimize the approach. This can lead to better results in terms of sales and market share.
What are the steps to calculate the conversion rate?
To calculate the conversion rate, you need to know the number of leads generated and the number of customers obtained. Then, you can use the sales funnel formula to calculate the conversion rate in each stage.
What is a sales funnel?
A sales funnel is a visual representation of the customer journey, from lead generation to conversion into customers. It is composed of several stages, each with its own conversion rate.
How can I use this calculator?
You can use this calculator to calculate the conversion rate in each stage of the sales funnel and identify the bottlenecks that need to be overcome. This can help to optimize your sales strategy and improve the results.