Frequência Compra
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
freq
About this calculator
Frequência Compra é uma medida importante para entender o comportamento dos clientes em relação às suas compras.
Ela representa a quantidade de compras realizadas por um cliente em um determinado período de tempo.
Essa medida é útil para empresas que desejam avaliar a lealdade dos clientes e identificar oportunidades de aumento de vendas.
Com a Frequência Compra, é possível conhecer melhor os hábitos de compra dos clientes e ajustar a estratégia de marketing e vendas para melhor atendê-los.
Frequently asked questions
What is the Purchase Frequency?
The Purchase Frequency is a measure that represents the number of purchases made by a customer in a given time period. It is important to understand the customer's purchasing behavior.
When to use the Purchase Frequency?
The Purchase Frequency is useful for businesses that want to evaluate customer loyalty and identify opportunities for increased sales. It can be used to better understand customer purchasing habits and adjust marketing and sales strategies.
How to calculate the Purchase Frequency?
The Purchase Frequency is calculated using the formula Σ purchases/customers·period. This means you need to sum the purchases made by each customer and divide by the number of customers and the time period.
What does a high Purchase Frequency mean?
A high Purchase Frequency means that customers are making many purchases in a given time period. This can be a sign of customer loyalty and fidelity.