Market Share
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
share
About this calculator
The market share calculator is a simple and practical tool to calculate the market share of a company or product. It helps to understand the relationship between sales and market share, being useful for companies that want to evaluate their position in the market.
To calculate the market share, just divide the sales of a company by the total sales of the market and multiply by 100. This gives us a percentage that represents the company's share of the market.
The market share calculator is especially useful when analyzing sales results over a certain period and wanting to evaluate how the company is doing in relation to the market. In addition, it helps to identify areas for improvement and make informed decisions.
Remember that market share is only an indicator and should not be the only factor considered when evaluating a company's performance. Other factors, such as profit and customer satisfaction, are also important.
Frequently asked questions
What is market share?
Market share is the participation of a company or product in the market, expressed as a percentage. It is calculated by dividing the company's sales by the total sales of the market and multiplying by 100.
When to use the market share calculator?
Use the market share calculator when you want to evaluate the participation of a company or product in the market, compare sales results over different periods or identify areas for improvement.
How to calculate market share?
Market share is calculated by dividing the sales of a company by the total sales of the market and multiplying by 100. The formula is: share = (company sales / total market sales) * 100.
What can affect market share?
Market share can be affected by various factors, such as marketing strategy, product quality, price and competition in the market. In addition, changes in economic and demographic conditions can also impact market share.