CSAT
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
CSAT
About this calculator
The CSAT (Customer Satisfaction) is a widely used measure to evaluate customer satisfaction with a product, service, or experience. It is calculated by adding the ratings of 4 to 5 stars and dividing by the total number of ratings, multiplied by 100. In other words, CSAT is a way to measure the percentage of satisfied customers.
CSAT is particularly useful in sales sectors, as it helps understand which areas need improvement to increase customer satisfaction and, consequently, loyalty and product or service recommendation.
It's worth noting that CSAT is not a perfect indicator, as it depends on the quality of the received ratings. However, when used correctly, it can be a powerful tool to improve customer experience and increase sales.
Frequently asked questions
What is a good CSAT?
A good CSAT is generally considered to be 80% or higher. This means that 80% or more of the received ratings are 4 or 5 stars.
How can I improve my CSAT?
To improve CSAT, you can start by identifying areas of improvement in your customer experience. This may involve changes to your product, service, or customer support process.
Is CSAT relevant to all types of businesses?
CSAT is especially relevant to businesses that heavily depend on customer loyalty and recommendation, such as consulting services, hospitality, and restaurants.
How do I calculate CSAT?
You can calculate CSAT by adding the ratings of 4 to 5 stars and dividing by the total number of ratings, multiplied by 100.