Custo Aquisição vs Retenção
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
7×
About this calculator
The Acquisition vs Retention Cost Calculator is an essential tool for businesses looking to understand the relationship between the costs of acquiring new customers and retaining existing ones. Based on the simple 7× formula, you can easily calculate which costs are the highest and adjust your marketing and sales strategies to improve efficiency and reduce costs.
This calculator is particularly useful for businesses looking to increase their profit margins and improve profitability. By better understanding the relationship between acquisition and retention costs, you can prioritize the most critical areas and invest in more effective solutions.
Remember that customer retention is generally 7 times cheaper than customer acquisition. This means that it's crucial to invest in customer loyalty strategies and keep your customers satisfied, rather than wasting resources on unnecessary marketing campaigns to attract new customers.
With the Acquisition vs Retention Cost Calculator, you can make informed decisions and optimize your budget to achieve better results.
Frequently asked questions
What is the Acquisition vs Retention Cost Calculator?
The Acquisition vs Retention Cost Calculator is a tool that helps understand the relationship between the costs of acquiring new customers and retaining existing ones, using the simple 7× formula.
When to use the Acquisition vs Retention Cost Calculator?
This calculator is useful for businesses that want to better understand the relationship between acquisition and retention costs, and adjust their marketing and sales strategies to improve efficiency and reduce costs.
What is the 7× formula?
The 7× formula is a general rule that indicates that customer retention is 7 times cheaper than customer acquisition.
How can the Acquisition vs Retention Cost Calculator help me?
With this calculator, you can make informed decisions and optimize your budget to achieve better results.
Am I, as a startup entrepreneur, eligible to use the Acquisition vs Retention Cost Calculator?
Yes, this calculator is accessible to any entrepreneur, regardless of size or experience. It can help you understand the relationship between acquisition and retention costs and improve your marketing and sales strategies.