Goyard saint louis pm tote

The Goyard Saint Louis PM is an iconic tote bag, hand-painted on Goyardine canvas, known for its lightweight and elegant design.

About this subject

The Goyard Saint Louis PM is one of the most iconic bags from the French maison Goyard, founded in 1792. Unlike other luxury brands, Goyard has never resorted to traditional advertising, building its reputation solely through quality and discretion. The Saint Louis was launched in the 1930s as a practical travel bag, and the PM (Petite Modèle) size is the medium version, perfect for everyday use.

The bag is crafted from Goyardine canvas, a patented material coated with an overlapping dot pattern, hand-painted artisanally. Each bag takes about three hours to complete. The canvas is waterproof and extremely durable, yet surprisingly lightweight, weighing only about 200 grams. The leather used for trim is sourced from European cattle with vegetable tanning.

A curiosity: Goyardine was created in 1892 by Edmond Goyard, replacing traditional waxed canvases. The dot pattern forms a stylized 'Y', honoring the family name. The Saint Louis PM features long straps for shoulder or hand carry, and a removable zip pouch inside. Its versatility makes it popular among celebrities and professionals alike.

Despite its high price (around $2,000 to $3,000 USD), the Goyard Saint Louis PM is considered an investment due to its durability and resale value. The brand maintains an exclusive sales policy - no online sales, only in own boutiques, adding to its aura of exclusivity.

Frequently Asked Questions

What is the difference between the Goyard Saint Louis PM and GM?

The PM (Petite Modèle) is the medium size, ideal for daily use, with approximate dimensions of 33 cm x 28 cm. The GM (Grand Modèle) is larger, about 37 cm x 32 cm, better for travel or carrying bulky items.

Is the Goyard Saint Louis PM durable?

Yes, the Goyardine canvas is known for its durability and water resistance. However, the natural leather trims can stain from prolonged contact with water or oils. It is recommended to avoid heavy rain.

How to authenticate a Goyard Saint Louis PM?

Check the hand-painted Goyardine pattern, which should have slight natural irregularities. The internal logo is hot-stamped, not printed. Also, the bag is surprisingly lightweight and includes a zippered inner pouch with a numbered leather tag.