Oktoberfest beer mug

The Maß, a one-liter beer mug, is the ultimate symbol of Munich's Oktoberfest, a Bavarian tradition since 1810.

About this subject

The Maß, the iconic beer mug of Oktoberfest, is far from an ordinary drinking vessel: it holds exactly one liter, or 1,000 milliliters. Originally made from stoneware (glazed ceramic), it is now also available in glass, but always retains its robust, handled design. The word 'Maß' (pronounced 'mass') derives from the Old High German 'mâʒe', meaning 'measure'. At Munich's Oktoberfest, only mugs bearing the official event stamp may be used, ensuring that every customer receives a full liter of beer, foam included or excluded depending on preference.

Oktoberfest began in 1810 as a royal wedding celebration for Crown Prince Ludwig and Princess Therese, and the one-liter mug quickly became the official drinking vessel. Over the 16 to 18 days of the festival, approximately 7 million liters of beer are consumed, nearly all served in Maß. The tradition of raising the mug and toasting with a hearty 'Prost!' is so strong that it spawned the Masskrugstemmen competition, where participants hold a full Maß with a straight, horizontal arm for as long as possible, testing strength and endurance.

Each participating brewery has its own distinct mug design, but all must meet strict standards for thickness, weight, and capacity. A fun fact: the beer foam, called 'Schaum', must be no more than a finger's width; otherwise the customer can demand a refill. The lo-fi disposable camera aesthetic often used in tourist snapshots captures the relaxed, nostalgic atmosphere of the festival, evoking fond memories for those who have experienced it.

Frequently Asked Questions

What does 'Maß' mean?

Maß (pronounced 'mass') is a German word meaning 'measure' and refers to the one-liter beer mug used at Oktoberfest.

How much beer is consumed at Oktoberfest?

Approximately 7 million liters of beer are served each Oktoberfest, almost all in one-liter Maß mugs.

What is the Masskrugstemmen competition?

It is a strength challenge where participants hold a full Maß mug with a straight, horizontal arm for as long as possible.