Lipstick collection top down

A diverse collection of lipsticks seen from above, highlighting the variety of colors and finishes that make up an essential makeup item worldwide.

About this subject

Lipstick is one of the oldest and most universal cosmetics. Ancient civilizations such as the Sumerians and Egyptians already used natural pigments on their lips, mixing clays, oils, and crushed gemstones. In the 20th century, industrial production transformed lipstick into a symbol of femininity and empowerment, popularized by movie stars and cultural movements. Today, there are hundreds of shades and textures: matte, glossy, creamy, liquid, long-wearing, and more. The choice of color reflects personality, season, and global trends.

In Brazil, lipstick is a democratic item, found in pharmacies, department stores, and independent brands. The country is a major consumer market, with a strong preference for vibrant colors such as red, pink, and wine. The Brazilian industry also innovates with formulas containing sunscreen and natural ingredients, following the demand for sustainable beauty. Data from 2023 indicate that the global lipstick market moved over US$ 10 billion, with continued growth projected through 2026, driven by launches of new colors and finishes.

Culturally, lipstick goes beyond aesthetics. It has been used as an instrument of resistance, such as during World War II when women wore red lipstick as an act of defiance. It is also a symbol of status and self-expression in various cultures, from Japanese geishas with their subtle shades to African tribes that paint their lips with ochre. The diversity of shades shown in a collection represents the plurality of styles and the history of human beautification.

Frequently Asked Questions

What is the origin of lipstick?

Lipstick has ancient origins, used by civilizations such as the Sumerians and Egyptians. They mixed natural pigments like ochre and clay with oils and waxes to color the lips.

What are the lipstick trends for 2026?

For 2026, trends include bold shades like cherry red, hot pink, and deep wine, along with long-lasting matte finishes and sustainable formulas with natural ingredients.

How to choose the ideal lipstick color?

The choice depends on skin tone, occasion, and personal preference. Fair skin suits pink and peach tones; medium skin goes with rose and coral; dark skin looks great with red and wine. Testing on skin or consulting a professional is recommended.