Aerial view of São Paulo financial district at golden hour with B3 building

Aerial view of Avenida Paulista at golden hour highlighting the B3 building, the Brazilian stock exchange.

About this subject

Avenida Paulista is one of the main financial centers in Latin America, housing the headquarters of B3 (Brasil, Bolsa, Balcão), the Brazilian stock exchange. Inaugurated in 1891 as São Paulo's first paved avenue, it became a symbol of the country's economic and cultural power. The B3 building, located at number 1700, was designed by architect Rino Levi and completed in 1947, originally as the headquarters of Banco de São Paulo. With 26 floors and 100 meters in height, its art deco facade contrasts with the surrounding modern skyscrapers.

Golden hour, the period shortly after sunrise or before sunset, casts an orange light that enhances the grandeur of the buildings and the bustling activity of the avenue. Paulista receives about 1.5 million people daily, including workers, tourists, and residents. The area concentrates over 200 financial institutions, consulates, and cultural centers, such as MASP (São Paulo Museum of Art), located just a few blocks away.

B3 is one of the largest stock exchanges in the world by market value, listing companies like Petrobras, Vale, and Itaú Unibanco. In 2023, its average daily trading volume exceeded R$ 30 billion. The aerial view captures the essence of São Paulo's financial district, where past and future meet amid heavy traffic and diverse architecture.

Frequently Asked Questions

What is B3 and why is it important?

B3 (Brasil, Bolsa, Balcão) is the official stock exchange of Brazil, where stocks, bonds, and other financial assets are traded. It is one of the largest in the world by market value and crucial for the Brazilian economy.

How many people pass through Avenida Paulista daily?

Approximately 1.5 million people circulate through Avenida Paulista every day, including workers, tourists, and residents, making it one of the busiest avenues in the country.

What is the architecture of the B3 building?

The B3 building features art deco style, designed by architect Rino Levi. Inaugurated in 1947, it has 26 floors and 100 meters in height, being a historic landmark on the Paulista skyline.