Soybean field with green John Deere harvester at golden hour

Soybean harvest at golden hour: a green John Deere harvester in a mature field under warm light.

About this subject

Soybean (Glycine max) is Brazil's leading agricultural commodity, making the country the world's largest producer and exporter since the 2019/2020 season, with an estimated 150 million tons harvested in 2023 according to CONAB. Mato Grosso state leads national production, followed by Paraná and Rio Grande do Sul. Mechanized harvesting, such as that performed by John Deere S-series combines, is critical for operational efficiency, reducing losses and ensuring grain quality. The late afternoon period, known as the golden hour, is often chosen by farmers to document fieldwork due to the favorable light, which enhances the colors of the crop and machinery. John Deere, founded in 1837 in the United States, has had a strong presence in Brazil since the 1970s, with factories in Horizontina (RS) and Catalão (GO) producing machines adapted to tropical conditions. The green harvester, the brand's signature color, symbolizes technology and productivity in Brazilian agribusiness.

Frequently Asked Questions

Why is soybean important for Brazil?

Soybean is Brazil's top agribusiness export, generating revenue and jobs. The country is the world's leading producer and exporter, with harvests exceeding 150 million tons.

Why are John Deere harvesters green?

Green has been John Deere's traditional color since the early 20th century, chosen to represent the brand and ensure easy visual identification in the field. The color also evokes agriculture and nature.

What is the golden hour in agriculture?

The golden hour is the period just after sunrise or before sunset, when the light is softer and warmer. Farmers and photographers use this light to document fieldwork with enhanced aesthetic quality.