Route 66 motel neon

Neon signs of historic motels dot the legendary Route 66, symbol of American road culture and vintage kitsch.

About this subject

Route 66, also known as the Main Street of America, was inaugurated in 1926 and became an icon of American road expansion. Along its 2,448 miles connecting Chicago to Santa Monica, hundreds of motels with neon signs sprang up, advertising lodging and comfort to travelers. These signs, many featuring geometric shapes and vibrant colors, represent the peak of commercial design from the 1940s to the 1960s, when the road experienced its busiest period.

With the advent of interstates in the 1970s, Route 66 lost traffic and many establishments closed. However, nostalgic appeal led to the preservation of some neon signs in towns like Tucumcari, New Mexico, and Amarillo, Texas. Organizations such as the Route 66 Association and the National Park Service work to conserve these symbols, now photographed by tourists worldwide.

Beyond aesthetic value, neon signs carry a history of entrepreneurship and American car culture. Each motel with neon had its own style: from cursive letters to arrow and star designs. Pixar's 2006 film Cars immortalized these elements by recreating the fictional Radiator Springs, inspired by Route 66 and its neon motels.

Frequently Asked Questions

Why are neon signs so associated with Route 66?

Neon signs became a symbol of Route 66 due to their abundance and eye-catching design, attracting drivers during the road's heyday. They represent the golden age of road tourism and American kitsch.

What are some famous motels with neon signs on Route 66?

The Blue Swallow Motel in Tucumcari, El Rancho Hotel in Gallup, and Wigwam Motel in Holbrook are well-known examples. All maintain original or restored neon signs.

Are Route 66 neon signs endangered?

Yes, many have disappeared, but preservation efforts exist. The Route 66 Neon Road Trip and National Register of Historic Places protect some signs, but deterioration remains a risk.