Lipstick collection top down

A diverse collection of lipsticks seen from above reveals the richness of colors and textures that dominate the Brazilian cosmetics industry.

About this subject

Lipstick is one of the most iconic makeup items, symbolizing power, seduction, and creativity. In Brazil, the lipstick market moves billions annually, with national brands like Natura and Quem Disse, Berenice? offering dozens of shades. The diversity of finishes, matte, creamy, glossy, reflects the pursuit of personalization.

Historically, red lipstick gained strength in the 20th century as a symbol of female emancipation. During World War II, it was a sign of resistance. Today, trends like clean beauty and natural ingredients are gaining ground, with consumers paying attention to formulations. The top-down format used in fashion editorials highlights uniformity and variety, suggesting a palette of possibilities.

Curiosity: the best-selling color worldwide is classic red, but in Brazil, pink and nude shades lead sales. The industry is also investing in inclusion, with lines that cater to all skin tones, such as the 40 colors from the national brand Vult.

Frequently Asked Questions

How to choose the ideal lipstick shade for your skin tone?

For fair skin, pink and peach tones soften. Medium skin suits coral and orange-red. Dark skin enhances plum, wine, and deep reds.

What is the origin of red lipstick?

Red lipstick originated in ancient Mesopotamia, where women crushed precious stones to tint their lips. In Egypt, Cleopatra used cochineal extract.

Are there sustainable lipsticks on the market?

Yes, brands like Avon and Natura invest in refills and recyclable packaging. Organic and vegan ingredients are also trending.