Esso tiger sign

The iconic Esso tiger, a symbol of the fuel brand for decades, is a landmark of vintage advertising worldwide.

About this subject

The Esso tiger originated in 1959 as part of an advertising campaign by Dancer Fitzgerald Sample. The goal was to link Esso gasoline with the strength and agility of the tiger, creating the slogan "Put a Tiger in Your Tank." The campaign became a global success, making the tiger one of the most recognizable mascots in marketing history.

Signs featuring the tiger were installed at gas stations worldwide, especially between the 1960s and 1970s. They came in various sizes and styles, from painted metal panels to illuminated structures. Many of these signs have become collector's items, valued by vintage advertising enthusiasts and retro design lovers.

The tiger also appeared in print ads, TV commercials, and promotional giveaways. Interestingly, the campaign inspired a song, "Put a Tiger in Your Tank," composed by Ray Carter and performed by several artists of the time. The tiger underwent redesigns over the years, but its classic image remains tied to Esso and ExxonMobil.

Today, original Esso tiger signs are rare and highly sought after in the antiques market. They represent not just the history of a brand, but also the evolution of advertising and automotive culture in the 20th century.

Frequently Asked Questions

What is the origin of the Esso tiger?

The Esso tiger was created in 1959 by the advertising agency Dancer Fitzgerald Sample to promote Esso gasoline.

What does "Put a Tiger in Your Tank" mean?

It is the campaign slogan suggesting that Esso gasoline gives a car the power and agility of a tiger.

Where can I find vintage Esso tiger signs?

Original signs can be found at old gas stations, antique fairs, or specialized vintage advertising auctions.