Loss Aversion λ

2× dor perda vs prazer ganha.

Created by: Renato Passos, Eng. de Software
Reviewed by: Renato Passos, Eng. de Software

Last updated: Apr 18, 2026

Ganho R$

λ

Perda equivalente R$

44,44

Other Behavioral calculators

Mental Accounting Present Bias discount Ancora (anchor)