Calculadora de Markup
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
preço = custo × (1 + markup%/100)
About this calculator
The Markup Calculator helps you determine the selling price of a product or service based on cost and desired markup percentage. Markup is a percentage added to the cost to form the final price, widely used in retail and industry to ensure profit. The formula is simple: price = cost × (1 + markup% / 100). For example, a cost of $100 with a 50% markup results in a price of $150.
This tool is useful for entrepreneurs, store owners, and finance professionals who need to price items quickly. It considers only the markup on cost, without including taxes or variable expenses. For more complete pricing, you must add those costs to the calculation. Use the calculator to simulate different percentages and find the ideal price for your business.
Important caveats: markup is not the same as profit margin. While markup is calculated on cost, margin is calculated on selling price. For example, a 50% markup equals a margin of approximately 33.3%. Also remember that the final price must cover all costs (fixed, variable, taxes) and still generate profit. The calculator provides only the suggested price based on the cost and markup entered.
Frequently asked questions
What is the difference between markup and profit margin?
Markup is calculated on cost, while margin is calculated on selling price. A 50% markup equals a margin of approximately 33.3%.
Does this calculator consider taxes and expenses?
No. The calculator only considers cost and markup. To include taxes and expenses, you must add them to the cost before using the tool.
Can markup be greater than 100%?
Yes, it is possible. A 200% markup means the selling price is three times the cost.
How do I use markup to set prices for multiple products?
Define a standard markup policy (e.g., 50%) and apply the same formula to each product, adjusting as needed for items with different demand or competition.
Do I need a different markup for each product?
It depends on your strategy. Products with higher turnover or competition may have lower markup, while exclusive items can have higher markup.