Calculadora de Taxa de Rejeição (Bounce Rate)
- Created by
- Renato Passos, Eng. de Software
- Reviewed by
- Renato Passos, Eng. de Software
Last updated: Apr 18, 2026
Formula
rejeição% = sessões_uma_página / total_sessões × 100
About this calculator
The Bounce Rate Calculator helps marketers and website owners measure the percentage of visitors who leave after viewing only one page. Bounce rate is a key indicator of engagement and content relevance. A high rate may signal issues like slow loading, confusing design, or content misaligned with search intent. The calculator is useful for analyzing campaigns, landing pages, and overall site performance.
How it works: enter the number of single-page sessions and the total sessions for the period. The formula is: bounce% = (single_page_sessions / total_sessions) × 100. The result is displayed as a percentage. For example, if 50 visits left after one page and the total was 200, the rate is 25%. The tool does not store data, only performs quick calculations.
When to use? Ideal for analyzing Google Analytics reports, testing landing pages for ad campaigns, checking social media post effectiveness, or identifying pages with low engagement. Also useful for comparing site section performance over time. Note that ideal rates vary by page type: blogs may have higher rates (70-90%), while conversion pages should be lower.
Common cautions: do not confuse bounce rate with exit rate. Bounce rate considers only single-page sessions; exit rate includes all exits regardless of pages visited. Also, a high rate is not always bad: contact or FAQ pages may have high bounces because they quickly satisfy user needs. Always analyze context and segment data by device, traffic source, and specific page.
Frequently asked questions
What is the difference between bounce rate and exit rate?
Bounce rate measures single-page sessions, while exit rate counts all exits from a page, regardless of how many pages were visited before.
Is a high bounce rate always bad?
No. It depends on the page type. Contact pages, FAQs, or blogs may have high bounce rates because users quickly find what they need. For sales or lead pages, a high rate may indicate issues.
How can I reduce my site's bounce rate?
Improve loading speed, make design more intuitive, align content with search intent, use clear CTAs, and optimize for mobile devices.
Does this calculator work for any time period?
Yes, you can use data from any period (day, week, month) as long as you enter the correct numbers of single-page sessions and total sessions.
Do I need technical knowledge to use the calculator?
No. Just have the session numbers from your analytics report. The tool is simple and requires no setup.