Calculadora de CAC

The CAC Calculator helps businesses determine the Customer Acquisition Cost, a key metric to evaluate the efficiency of marketing and sales investments. The calculation is simple: divide the total marketing investment (including ads, team salaries, tools) by the number of new customers acquired in the same period. The result shows how much the company spends, on average, to attract each customer.

This tool is useful for businesses of all sizes that want to optimize their spending. For example, when launching a campaign, you can calculate the CAC and compare it with the average ticket or Customer Lifetime Value (LTV). A low CAC indicates efficiency, while a high value suggests the need to revise strategies. Use the calculator monthly or per campaign to monitor trends.

Important considerations: include all marketing and sales costs, such as salaries, commissions, and software subscriptions. Avoid considering only ads, as this underestimates the real CAC. Also, clearly define what a 'new customer' is (first purchase, registration, or qualified lead). Consistency in definition is crucial for comparing periods. Remember: the ideal CAC varies by industry, but it should be lower than LTV to ensure profitability.

In practical scenarios, growing startups may have a high CAC initially, which tends to decrease with maturity. Seasonal businesses should calculate CAC per cycle to avoid distortions. The calculator also helps justify investments: if CAC is low, increasing the budget can accelerate growth sustainably.