Valentines day roses
1344×768 · AVIF · CC BY 4.0

Red roses are the classic symbol of love on Valentine's Day, with origins tracing back to Greek mythology and the Victorian era.
About this subject
The association of red roses with romantic love has deep roots in Greek mythology, where the goddess Aphrodite (Venus to the Romans) was often depicted with roses. Legend has it that the ground watered by Aphrodite's tears and the blood of her beloved Adonis gave rise to the first red roses. During the Victorian era, the elaborate system of floriography (the language of flowers) solidified the red rose as a declaration of passionate love, allowing sentiments to be expressed in a coded manner.
Today, Valentine's Day (February 14) drives billions of dollars in the global flower trade. It is estimated that over 250 million roses are produced specifically for this date, with the largest exporters being Colombia, Ecuador, and Kenya, which mainly supply the United States and Europe. To meet demand, these flowers are grown in high-tech greenhouses and transported by air to ensure freshness. Brazil is also a major producer, particularly in the state of São Paulo, in the region of Holambra, known as the flower capital.
Beyond red, other rose colors carry specific meanings: light pink symbolizes admiration and gratitude, white represents purity and new beginnings, yellow conveys friendship and joy, and orange expresses enthusiasm and desire. However, the red rose remains the most popular choice for romantic declarations. Interestingly, the cost of a dozen red roses can increase by up to 300% during the week of Valentine's Day, reflecting the high seasonal demand.
Frequently Asked Questions
Why is the red rose associated with love?
The association stems from Greek mythology, where the red rose is said to have sprung from the tears and blood of Aphrodite. In the Victorian era, the language of flowers solidified the red rose as a symbol of passionate love.
How many roses are sold on Valentine's Day?
Over 250 million roses are produced globally for Valentine's Day, generating billions in revenue. The largest producers are Colombia, Ecuador, and Kenya.
What does each rose color mean?
Red rose: love and passion. Pink rose: admiration. White: purity. Yellow: friendship. Orange: enthusiasm. Each color carries a specific meaning in the language of flowers.
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