Goyard artois mm coated canvas

The Goyard Artois MM is a coated canvas bag that blends French artisanal tradition with timeless design, perfect for everyday use.

About this subject

Goyard, founded in 1792 in Paris, is one of the oldest trunk and luggage makers in the world, renowned for its hand-painted Chevron pattern. The Artois MM, introduced as a more structured version of the classic Saint Louis tote, features an elegant trapezoidal shape and leather handles for added comfort. The coated Goyardine canvas is made from cotton and linen, covered with a PVC layer that makes it water-resistant and durable for daily use. Each bag is hand-painted by trained artisans in French workshops, ensuring no two pieces are identical. The Artois MM (Moyenne) measures approximately 31 cm in height by 28 cm in width, providing enough space for a small laptop, documents, and personal items. The bag is lightweight yet sturdy, and its top zip closure offers extra security, an improvement over the open Saint Louis. Goyard maintains an aura of exclusivity by not selling online or in department stores, only through its own boutiques and select retailers. The Artois MM has become a status symbol in the fashion world, worn by celebrities and fashionistas who appreciate understated quality and historical heritage.

Frequently Asked Questions

What is the difference between the Goyard Artois MM and the Saint Louis?

The Artois MM has a more structured shape, a top zipper, and longer handles, while the Saint Louis is an open tote, more flexible and lighter.

Is the Goyardine canvas truly waterproof?

Yes, the coated canvas has a PVC layer that makes it water-resistant, but not fully waterproof. Prolonged immersion should be avoided.

Where can I buy an authentic Goyard Artois MM?

Only at Goyard boutiques or authorized retailers. The company does not sell online, so beware of sites claiming to sell new Goyard pieces.